Influence: The Psychology of Persuasion Revised Edition Contributor(s): Cialdini, Robert B. (Author) |
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ISBN: 006124189X ISBN-13: 9780061241895 Publisher: HarperBusiness OUR PRICE: $16.14 Product Type: Paperback - Other Formats Published: March 2020 * Not available - Not in print at this time *Annotation: "Influence," the classic book on persuasion, explains the psychology of why people say "yes"--and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader--and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success. |
Additional Information |
BISAC Categories: - Self-help | Motivational & Inspirational - Self-help | Personal Growth - Success |
Dewey: 153.852 |
Series: Collins Business Essentials |
Physical Information: 1" H x 5.3" W x 7.9" (0.62 lbs) 320 pages |
Descriptions, Reviews, Etc. |
Publisher Description: The widely adopted, now classic book on influence and persuasion--a major national and international bestseller with more than four million copies sold In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini--the seminal expert in the field of influence and persuasion--explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. You'll learn the six universal principles of influence and how to use them to become a skilled persuader--and, just as importantly, how to defend yourself against dishonest influence attempts:
Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research--as well as by a three-year field study on what moves people to change behavior--Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others. |
Contributor Bio(s): Cialdini, Robert B.: - Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence. |