Words That Sell, Revised and Expanded Edition: The Thesaurus to Help You Promote Your Products, Services, and Ideas Revised & Expan Edition Contributor(s): Bayan, Richard (Author) |
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ISBN: 0071467858 ISBN-13: 9780071467858 Publisher: McGraw-Hill Companies OUR PRICE: $19.80 Product Type: Paperback - Other Formats Published: April 2006 Annotation: More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" "Words That Sell" gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person. More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more "Roget's" is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for "Words That Sell". Find the perfect words and phrases to win over customers Grabbers that get attention: Descriptions and benefits that create appeal: Clinchers to win over your customer: Special strategies that seal the deal: |
Additional Information |
BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | Training - Business & Economics | Entrepreneurship |
Dewey: 659.1 |
LCCN: 2005024871 |
Physical Information: 0.43" H x 8.84" W x 8.6" (0.69 lbs) 160 pages |
Descriptions, Reviews, Etc. |
Publisher Description: More than 6,000 words and phrases that make the difference between yadda-yadda-yadda and copy that sells Looking for a better way to say authentic? Words That Sell gives you 57 alternatives. How about appealing? Take your pick from 76 synonyms. You'll even find more than 100 variations on exciting. Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.
Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell. Find the perfect words and phrases to win over customers Grabbers that get attention: Descriptions and benefits that create appeal: Clinchers to win over your customer: Special strategies that seal the deal: |
Contributor Bio(s): Bayan, Richard: - Richard Bayan spent over two decades as an award-winning advertising copywriter and copy chief. He is the author of three other books, including the companion to this book, More Words That Sell. |