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The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
Contributor(s): Michelli, Joseph A. (Author)
ISBN: 0071477845     ISBN-13: 9780071477840
Publisher: McGraw-Hill Companies
OUR PRICE:   $27.00  
Product Type: Hardcover - Other Formats
Published: October 2006
Qty:
Annotation: "Keen insight on the transformational power of Starbucks."-Dr. Jackie Freiberg, bestselling coauthor, "Guts!" and "Nuts!"

"Practical, proven ideas and strategies that you can apply immediately."-Brian Tracy, bestselling author of "Million Dollar Habits"

How did Starbucks turn a cup of coffee into a worldwide business phenomenon? With unique access to Starbucks personnel and resources, Joseph Michelli isolated the 5 key leadership principles that transformed an ordinary idea into an extraordinary experience. Principle 1: Make It Your Own Principle 2: Everything Matters Principle 3: Surprise and Delight Principle 4: Embrace Resistance Principle 5: Leave Your Mark

Additional Information
BISAC Categories:
- Business & Economics | Corporate & Business History - General
- Business & Economics | Industries - Hospitality, Travel & Tourism
- Business & Economics | Training
Dewey: 658
LCCN: 2006016788
Physical Information: 0.84" H x 5.58" W x 8.52" (0.84 lbs) 224 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

WAKE UP AND SMELL THE SUCCESS

You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.

The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's most admired companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the partners-and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to

  • Reach out to entire communities
  • Listen to individual workers and consumers
  • Seize growth opportunities in every market
  • Custom-design a truly satisfying experience that benefits everyone
  • involved

Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.

For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.


Contributor Bio(s): Michelli, Joseph: -

Joseph A. Michelli, Ph.D., is the founder of Lessons for Success, a training, consulting, and keynote presentation company. He also hosts an award-winning daily radio show on KVOR-AM in Colorado and speaks to various organizations throughout the world. Visit josephmichelli.com