| Destination Brands Contributor(s): Morgan, Nigel (Author), Pritchard, Annette (Author), Pride, Roger (Author) |
|
 |
ISBN: 0080969305 ISBN-13: 9780080969305 Publisher: Routledge OUR PRICE: $63.64 Product Type: Paperback - Other Formats Published: March 2011 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Industries - Hospitality, Travel & Tourism |
| Dewey: 338.479 |
| LCCN: 2013387228 |
| Physical Information: 0.8" H x 7.4" W x 9.1" (1.75 lbs) 392 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making. |