| A Fast and Frugal Finance: Bridging Contemporary Behavioral Finance and Ecological Rationality Contributor(s): Forbes, William P. (Author), Igboekwu, Aloysius (Author), Mousavi, Shabnam (Author) |
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ISBN: 0128124954 ISBN-13: 9780128124956 Publisher: Academic Press OUR PRICE: $98.95 Product Type: Paperback Published: November 2019 |
| Additional Information |
| BISAC Categories: - Business & Economics | Finance - General - Business & Economics | Economics - General |
| Dewey: 332.019 |
| LCCN: 2019955298 |
| Series: Perspectives in Behavioral Economics and the Economics of Be |
| Physical Information: 0.58" H x 6" W x 9" (0.83 lbs) 276 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: A Fast and Frugal Finance: Bridging Contemporary Behavioural Finance and Ecological Rationality adds psychological reality to classical financial reasoning. It shows how financial professionals can reach better and quicker decisions using the 'fast and frugal' framework for decision-making, adding dramatically to time and outcome efficiency, while also retaining accuracy. The book provides the reader with an adaptive toolbox of heuristic tools and classification systems to aid real-world decisions. Throughout, financial applications are presented alongside real-world examples to help readers solve established problems in finance, including stock buying and selling decisions, when faced with not only risk but fundamental uncertainty. The book concludes by describing potential solutions to financial problems in the forefront of contemporary debates, and calls for taking psychological insights seriously. |