| Selling Today: Partnering to Create Value Plus 2019 Mylab Marketing with Pearson Etext -- Access Card Package [With Access Code] Contributor(s): Manning, Gerald L. (Author), Ahearne, Michael L. (Author), Reece, Barry L. (Author) |
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ISBN: 0136169899 ISBN-13: 9780136169895 Publisher: Pearson OUR PRICE: $247.48 Product Type: Paperback - Other Formats Published: July 2019 |
| Additional Information |
| BISAC Categories: - Business & Economics | Sales & Selling - General |
| Dewey: 658.85 |
| Descriptions, Reviews, Etc. |
| Publisher Description: For courses in Sales and Personal Selling. Utilize cutting-edge personal selling techniques to navigate the information revolution era Selling Today: Partnering to Create Value helps you understand the value of developing personal selling skills by exposing you to a personal selling academic theory, role play scenarios, and real -world applications and ethical dilemmas. With the largest number of "learn by doing" materials available in any personal selling text, the 14th Edition offers tools to strengthen your learning process. As the developed nations of the world transition from a production focus to a sales and service focus, this cutting- edge new edition prepares you to succeed as a member of a new generation of businesspeople. MyLab Marketing MyLab(TM) Marketing is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, you practice what you learn, test your understanding, and pursue a personalized study plan that helps you better absorb course material and understand difficult concepts. |