| Marketing Financial Services 2010 Edition Contributor(s): Farquhar, Jillian (Author), Meidan, Arthur (Author) |
|
 |
ISBN: 0230201180 ISBN-13: 9780230201187 Publisher: Bloomsbury Publishing PLC OUR PRICE: $99.00 Product Type: Paperback Published: June 2010 Annotation: This book is a comprehensive guide to decision making for students of Financial Services Marketing, or marketers working within the financial services sector. The second edition is fully comprehensively revised and updated, with a new structure, many new chapters, a range of international case studies and vignettes and well-developed pedagogical features. |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Industrial - Business & Economics | Finance - General - Business & Economics | Industries - Financial Services |
| Dewey: 332.106 |
| Physical Information: 1" H x 7.3" W x 9.6" (1.80 lbs) 350 pages |