| Zara and Her Sisters: The Story of the World's Largest Clothing Retailer 2009 Edition Contributor(s): Badía, E. (Author) |
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ISBN: 0230229913 ISBN-13: 9780230229914 Publisher: Palgrave MacMillan OUR PRICE: $57.00 Product Type: Hardcover Published: July 2009 Annotation: Zara is the best known Spanish brand at an international level, and is listed among the hundred most valuable companies in the world. This insightful new book reveals the secrets behind Zara's success and examines the steps that its creator, Amancio Ortega, took to make Zara the global market leader in fashion. |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Industrial - Business & Economics | Sales & Selling - General - Business & Economics | International - Economics |
| Dewey: 338.768 |
| Physical Information: 0.97" H x 6.04" W x 9.66" (1.39 lbs) 288 pages |