| Bancassurance in Europe 1994 Edition Contributor(s): Hoschka, Tobias C. (Author) |
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ISBN: 0312122780 ISBN-13: 9780312122782 Publisher: Palgrave MacMillan OUR PRICE: $161.49 Product Type: Hardcover - Other Formats Published: July 1994 |
| Additional Information |
| BISAC Categories: - Business & Economics | Insurance - General - Business & Economics | Banks & Banking - Business & Economics | Economics - Macroeconomics |
| Dewey: 368 |
| LCCN: 94017211 |
| Series: Sp; 1049 |
| Physical Information: 0.86" H x 5.71" W x 8.79" (0.77 lbs) 174 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This innovative book provides the first detailed analysis of the increasing convergence of banking and insurance in the retail area, a trend commonly referred to as bancassurance. In the first part of the book industry- and firm-level characteristics are analysed which contribute to the increasing level of cross-industry penetration in the banking and insurance sector. The second part of the book provides for the first time a detailed account of banks' entry strategies into insurance. It thereby focuses on identifying the key factors which determine whether or not entry will be successful. |