| Material Culture in Europe and China, 1400-1800: The Rise of Consumerism 1997 Edition Contributor(s): Adshead, S. A. M. (Author) |
|
 |
ISBN: 0312172850 ISBN-13: 9780312172855 Publisher: Palgrave MacMillan OUR PRICE: $161.49 Product Type: Hardcover - Other Formats Published: September 1997 Annotation: Consumerism is increasingly recognized as a key factor in the modern world. The global economy, it has been said, is driven as much by taste as technology. Yet consumerism has seldom been studied as a global overlay or incipient world institution. Adshead argues that consumerism began in an interaction between Europe and China during the Great Discoveries. A comparison of its subsequent development in both west and east highlights both the unity and the diversity of consumerism. What are presented here are less the details of consumption than the patterns of it, and the reasons, conscious and unconscious, for them. |
| Additional Information |
| BISAC Categories: - Social Science | Anthropology - Cultural & Social - History | Social History - Social Science | Sociology - General |
| Dewey: 306 |
| LCCN: 96-45195 |
| Physical Information: 1.09" H x 5.86" W x 8.78" (1.19 lbs) 279 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book reinterprets the rise of consumerism in terms of interaction between Europe and China 1400-1800. In particular, it examines the intellectual foundations of consumerism in food, dress, shelter, utilities, information and symbolism. It highlights consumerism as an expression of both rationality and freedom and indicates the constructive role it has played in the formation of the modern world. Particular use is made of comparisons between developments in Europe and China to differentiate both. |