| The Tipping Point: How Little Things Can Make a Big Difference Contributor(s): Gladwell, Malcolm (Author) |
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ISBN: 0316346624 ISBN-13: 9780316346627 Publisher: Back Bay Books OUR PRICE: $17.09 Product Type: Paperback - Other Formats Published: January 2002 Annotation: This celebrated bestseller, now in paperback, is a book that is changing the way Americans think about selling products and disseminating ideas. The new Afterword by the author describes how readers can constructively apply the tipping point principle in their own lives and work. |
| Additional Information |
| BISAC Categories: - Psychology | Social Psychology - Business & Economics | Marketing - Research - Business & Economics | Advertising & Promotion |
| Dewey: 302 |
| LCCN: 2004273849 |
| Lexile Measure: 1160 |
| Physical Information: 0.9" H x 5.4" W x 8.1" (0.65 lbs) 304 pages |
| Accelerated Reader Info |
| Quiz #: 149589 Reading Level: 9.1 Interest Level: Upper Grades Point Value: 15.0 |
| Descriptions, Reviews, Etc. |
| Publisher Description: From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. "A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world." --Michael Lewis |