| Advertising and Integrated Brand Promotion Contributor(s): Close Scheinbaum, Angeline (Author), O'Guinn, Thomas (Author), Semenik, Richard J. (Author) |
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ISBN: 0357721403 ISBN-13: 9780357721407 Publisher: Cengage Learning OUR PRICE: $275.45 Product Type: Paperback Published: August 2022 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | Marketing - General |
| Physical Information: 0.71" H x 8.5" W x 10.71" (1.95 lbs) 448 pages |