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Advertising and Multilingual Repertoires: from Linguistic Resources to Patterns of Response
Contributor(s): Santello, Marco (Author)
ISBN: 0367607484     ISBN-13: 9780367607487
Publisher: Routledge
OUR PRICE:   $23.70  
Product Type: Paperback - Other Formats
Published: June 2020
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Advertising & Promotion
- Language Arts & Disciplines | Communication Studies
- Language Arts & Disciplines | Linguistics - Sociolinguistics
Dewey: 659.101
Physical Information: 0.4" H x 5.4" W x 8.5" (0.45 lbs) 104 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key linguistic processes involved in advertising discourse, and analyses the relationship between the linguistic repertoires of audiences and language use in advertising.

This book:

  • Showcases the most recent advancements in linguistic research as applied to the study of advertising and multilingualism, adopting an approach that focuses on linguistic resources;

  • Examines how advertisements make use of language(s), including Italian and the use of English as a foreign language, in order to attract attention and persuade their audience;

  • Familiarises readers with response mechanisms that bilinguals and multilinguals experience when exposed to advertising in different languages;

  • Demonstrates both qualitative and quantitative approaches to researching the intersections between language and marketing.

Advertising and Multilingual Repertoires is key reading for postgraduate students and researchers in the field of language and advertising.