Creating Brand Cool: Brand Distinction in the Online Marketplace Contributor(s): Abraham, Joan (Author) |
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ISBN: 0367693151 ISBN-13: 9780367693152 Publisher: Routledge OUR PRICE: $171.00 Product Type: Hardcover - Other Formats Published: May 2021 |
Additional Information |
BISAC Categories: - Business & Economics | E-commerce - Internet Marketing - Business & Economics | Marketing - General - Business & Economics | Sales & Selling - General |
Dewey: 658.827 |
LCCN: 2020053026 |
Physical Information: 0.31" H x 6" W x 9" (0.72 lbs) 100 pages |
Descriptions, Reviews, Etc. |
Publisher Description: In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings. Leveraging her 26 years of experience in online marketing and branding, Joan Abraham reveals the thought process behind successfully addressing today's marketing challenge: clearly defining the business's brand essence using its owned social media channels to personalize the full character of the brand. Creating Brand Cool addresses the importance of developing a unique state of being that personally resonates with today's consumer. Abraham energizes the creative and strategic thinking for attracting and maintaining brand loyalty when the competition is a click away. Appealing to branding and social media marketing professionals, as well as students in these fields, this book is a primer for building an online community and distinguishing a brand from the competition. It is relevant to all types of business, from small businesses to globally recognized brands. |