| The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories Contributor(s): Rose, Frank (Author) |
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ISBN: 0393341259 ISBN-13: 9780393341256 Publisher: W. W. Norton & Company OUR PRICE: $17.06 Product Type: Paperback - Other Formats Published: March 2012 |
| Additional Information |
| BISAC Categories: - Business & Economics | Industries - Entertainment - Computers | Internet - General - Business & Economics | E-commerce - Internet Marketing |
| Dewey: 306.480 |
| Physical Information: 0.94" H x 5.53" W x 8.22" (0.61 lbs) 384 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Not long ago we were spectators, passive consumers of mass media. Now, on YouTube and blogs and Facebook and Twitter, we are media. No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate--as experiences to immerse ourselves in at will. Frank Rose introduces us to the people who are reshaping media for a two-way world, changing how we play, how we communicate, and how we think. |
Contributor Bio(s): Rose, Frank: - Frank Rose is a lead-ing writer and speaker on digital cul-ture. A senior fellow at Colum-bia University School of the Arts, Frank teach-es global busi-ness execu-tives as faculty director of the execu-tive edu-ca-tion seminar Strategic Story-telling, presented by the School of the Arts in part-nership with Colum-bia Business School. His books include The Art of Immersion and West of Eden. He lives in New York City. |