| Pop!: Create the Perfect Pitch, Title, and Tagline for Anything Contributor(s): Horn, Sam (Author) |
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ISBN: 0399533613 ISBN-13: 9780399533617 Publisher: Tarcherperigee OUR PRICE: $14.40 Product Type: Paperback - Other Formats Published: February 2009 Annotation: From the author of "Tongue Fu!(" comes a unique and inspiring guide to jumpstart creativity and make ideas pop. |
| Additional Information |
| BISAC Categories: - Fiction | Humorous - General |
| Dewey: 658.802 |
| Physical Information: 0.68" H x 5.48" W x 8.26" (0.50 lbs) 256 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Why do some ideas break out and others fade away? What causes people to become so excited about a product that they can't wait to tell their friends? How can an idea be communicated so that it catches fire in people's imaginations? Popular author, consultant, and workshop leader Sam Horn identifies what makes an idea, message, or product break out, and presents a simple and proven process?POP (Purposeful, Original, Pithy)?to create one-of-a-kind ideas, products, and messages that pop through the noise, off the shelf, and into consumers? imaginations. |