| Profiles in Small Business: A Competitive Strategy Approach Contributor(s): Anderson, Margo E. (Author), Jacobsen, Lowell R. (Author), Reid, Gavin (Author) |
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ISBN: 0415098289 ISBN-13: 9780415098281 Publisher: Routledge OUR PRICE: $133.00 Product Type: Hardcover - Other Formats Published: December 1993 Annotation: "Profiles in Small Business" considers how small firms achieve competitive advantages in the marketplace. Using rich primary source data, the book presents seventeen detailed profiles on diverse small businesses within a three year time frame. Each profile shows how an entrepreneur has tried to achieve a competitive advantage in the marketplace by fighting against the forces of extended rivalry: market competitors, buyers, suppliers, substitutes and potential entrants. The book also discusses reasons for cash flow problems and difficulties associated with excessive "gearing." The book offers a rigorous, non-technical treatment with tables and schemes illustrating the text. The authors bring insights from managerial economics, industrial organization and small firm consulting. They apply a common framework in all the examples and keep their analysis well grounded in the reality of small business existence. The book is a companion volume to "Small Business Enterprise," also published by Routledge. |
| Additional Information |
| BISAC Categories: - Business & Economics | Management - General - Business & Economics | Economics - General |
| Dewey: 658.022 |
| LCCN: 93023855 |
| Physical Information: 0.81" H x 6.06" W x 9.8" (2.04 lbs) 226 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: A new analytical approach to small firms' cases, which * Uses rich primary source data on modern small businesses * Combines business strategy and industrial organization * Presents detailed Profiles on diverse small businesses * Shows how successful small businesses achieve competitive advantage * Considers both extended rivalry and financial structure * Shows how to ground' small business theory in reality Profiles in Small Businesses has a companion volume Small Business Enterprise by Gavin Reid (also published by Routledge, Hb: 0-415-05681-0: 45.00) which contains a full analysis (ranging from econometrics to the ethics of competition) of the larger sample of small businesses from which the Profiles are drawn. |