| Marketing in Publishing Contributor(s): Birn, Robin (Author), Forsyth, Patrick (Author) |
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ISBN: 0415151341 ISBN-13: 9780415151344 Publisher: Routledge OUR PRICE: $44.60 Product Type: Paperback - Other Formats Published: June 1997 Annotation: "Marketing in Publishing" offers a wealth of practical information on creative strategies to increase book sales in a competitive and ever-changing marketplace. It gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on making an effective sales call. With a valuable discussion of how to use market research intelligently and a chapter on electronic publishing, "Marketing in Publishing" is an essential resource for marketing professionals. |
| Additional Information |
| BISAC Categories: - Language Arts & Disciplines | Publishers & Publishing Industry - Business & Economics |
| Dewey: 070.509 |
| LCCN: 96-45646 |
| Lexile Measure: 1350 |
| Series: Studies in the Social History of |
| Physical Information: 0.55" H x 6.06" W x 9.12" (0.62 lbs) 176 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Marketing in Publishing, offers a wealth of practical information on creative strategies to increase book sales in a competitive and rapidly-changing marketplace. It is the first comprehensive study in this area to be published since the ending of the Net Book Agreement. Patrick Forsyth, now a marketing consultant, draws in his many years' experience of the publishing industry to reinstate marketing firmly where it should be: as an integral and integrated part of the whole marketing process. Marketing in Publishing gives expert guidance on different elements of the marketing process, including advice on promotional and direct mail options, and a step-by-step section on how to make an effective sales call. It includes a valuable discussion of fusing market research intelligently to identify new opportunities and market niches. The book also features an authoritative chapter evaluating the importance of electronic publishing. Completely up-to-date, Marketing in Publishing will be essential reading both for those working in marketing and editorial departments, and for students of publishing studies. |