| Internal Marketing: Directions for Management Contributor(s): Lewis, Barbara (Editor), Varey, Richard (Editor) |
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ISBN: 0415213177 ISBN-13: 9780415213172 Publisher: Routledge OUR PRICE: $209.00 Product Type: Hardcover - Other Formats Published: August 2000 Annotation: Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed resource in current state-of-the-art research and conceptual development in internal marketing. Comprised of new theoretical and empirical work, this book also features case studies covering a wide range of sector and industry applications. Key themes and issues explored are the social model of marketing; human resource management perspective; marketing and service management; quality management; organizational development; corporate identity, image, and reputation; and corporate communication. |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Advertising & Promotion - Business & Economics | Entrepreneurship |
| Dewey: 658.802 |
| LCCN: 00022193 |
| Lexile Measure: 1350 |
| Physical Information: 1.19" H x 6.54" W x 9.52" (1.43 lbs) 332 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include: * the social model of marketing Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications. |