| E-Business Fundamentals Contributor(s): Eckersley, Peter (Author), Harris, Lisa (Author), Jackson, Paul (Author) |
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ISBN: 0415255945 ISBN-13: 9780415255943 Publisher: Routledge OUR PRICE: $50.30 Product Type: Hardcover - Other Formats Published: May 2003 Annotation: "eBusiness Fundamentals" gives a broad overview of key eBusiness issues from both managerial and technical perspectives by introducing issues of marketing, human resource management, ethics, operations management, law, the eBusiness environment, web site design and computing basics. Each chapter has been written by a specialist. Throughout the text there are activities, 'think-points' and questions with indicative feedback to test understanding and provide an inclusive learning experience. The accompanying online resources will update the text with additional case studies and links to web based material. This text will be invaluable to students on eBusiness courses but also to students taking modules in eBusiness as part of traditional degrees in Business, Marketing, Computing and Information Systems. |
| Additional Information |
| BISAC Categories: - Business & Economics | E-commerce - General (see Also Computers - Electronic Commerce) - Business & Economics | Marketing - Multilevel - Business & Economics | Advertising & Promotion |
| Dewey: 658.84 |
| LCCN: 2002153078 |
| Lexile Measure: 1430 |
| Series: Routledge E-Business Series |
| Physical Information: 0.76" H x 6.08" W x 9.64" (1.40 lbs) 288 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This comprehensive textbook considers all of the key business, management and technical issues of e-Business, examining and explaining how technologies can help organizations in both the public and private sectors conduct business in new ways. After addressing the changing nature of the e-Economy and the impact of the dot.com 'bubble' of the late 1990s, Eckersley, Harris and Jackson go on to analyse key software developments and the impact these have had on organizational practices. They then outline the legal and ethical frameworks of e-Business, and consider how companies use various e-commerce tools to enter new markets. Finally, they trace the progress public sector organizations have made in adopting e-Business practice. This is an accessible, jargon-free and focused textbook that offers readers both a technical and managerial overview of the issues surrounding e-Business. It uses illustrative cases and discussion questions to help students and managers in organizations not only to familiarize themselves with e-Business but also to equip themselves with the skills to challenge and analyze the changing business environment. |