Event Portfolio Planning and Management: A Holistic Approach Contributor(s): Ziakas, Vassilios (Author) |
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ISBN: 041552671X ISBN-13: 9780415526715 Publisher: Routledge OUR PRICE: $180.50 Product Type: Hardcover - Other Formats Published: October 2013 |
Additional Information |
BISAC Categories: - Business & Economics | Industries - Hospitality, Travel & Tourism - Travel - Social Science | Customs & Traditions |
Dewey: 394.2 |
Series: Routledge Advances in Event Research |
Physical Information: 0.7" H x 6.1" W x 9.3" (1.05 lbs) 220 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Cities and regions around the world increasingly capitalize on a series of events aimed at optimizing their reach and outcomes. How then can a series of different events be developed and harnessed? What are the conditions and the means by which synergies and collaboration among different events and their stakeholders can be fostered? This book for the first time explores how managers and host communities can synergize sport, cultural and other planned events in a portfolio in order to attain, magnify and sustain their outcomes. Uniquely providing a holistic framework for planning and managing a series of events this is essential reading for all those interested in Events Policy, Planning and Management. |