Limit this search to....

Event Portfolio Planning and Management: A Holistic Approach
Contributor(s): Ziakas, Vassilios (Author)
ISBN: 041552671X     ISBN-13: 9780415526715
Publisher: Routledge
OUR PRICE:   $180.50  
Product Type: Hardcover - Other Formats
Published: October 2013
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Business & Economics | Industries - Hospitality, Travel & Tourism
- Travel
- Social Science | Customs & Traditions
Dewey: 394.2
Series: Routledge Advances in Event Research
Physical Information: 0.7" H x 6.1" W x 9.3" (1.05 lbs) 220 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

Cities and regions around the world increasingly capitalize on a series of events aimed at optimizing their reach and outcomes. How then can a series of different events be developed and harnessed? What are the conditions and the means by which synergies and collaboration among different events and their stakeholders can be fostered? This book for the first time explores how managers and host communities can synergize sport, cultural and other planned events in a portfolio in order to attain, magnify and sustain their outcomes.
The incorporation of different events into a portfolio requires an integrative way of viewing the different community purposes that they serve in unison. This book elaborates on this holistic approach by developing an integrative theoretical framework for conceptualizing event portfolios, and examining their challenges and prospects as well as potential as tools for sustainable development. It therefore presents the foundations of event portfolio planning, the patterns of inter-organizational relationships within collaborative events networks that foster the conditions for community capacity-building and the requirements for the design and development of event portfolios. Topics are considered from varying perspectives and examples of emerging event portfolios from a range of geographical regions are integrated throughout.

Uniquely providing a holistic framework for planning and managing a series of events this is essential reading for all those interested in Events Policy, Planning and Management.