| Branding Gandhi Contributor(s): Khanduri, Ritu (Author) |
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ISBN: 0415634733 ISBN-13: 9780415634731 Publisher: Routledge OUR PRICE: $35.59 Product Type: Paperback - Other Formats Published: January 2026 This item may be ordered no more than 25 days prior to its publication date of January 5, 2026 |
| Additional Information |
| BISAC Categories: - Social Science | Anthropology - Cultural & Social - Social Science | Popular Culture - Social Science | Sociology - General |
| Series: Routledge Series for Creative Teaching and Learning in Anthr |
| Physical Information: 125 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Branding Gandhi renews attention to thinking about our relationship with stuff through Gandhi's politics, his image, his things, and the history of branding Gandhi. Based on archival research this book will provoke thinking about why we remain fascinated with brands. The chapters of this book will appeal to introductory anthropology students and nudge them to wonder what it means for India to claim Gandhi as their national treasure, making him their nation's brand. The book asks a simple question: what do brands mean and why do brands move us? To answer, the book takes students to Gandhi, to the past and the present, to India and the U.S, to ordinary and extraordinary things, and to the place of emotion and belief in our rational lives. |