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Selling Places: The Marketing and Promotion of Towns and Cities 1850-2000
Contributor(s): Ward, Stephen (Author)
ISBN: 0419242406     ISBN-13: 9780419242406
Publisher: Routledge
OUR PRICE:   $66.45  
Product Type: Paperback - Other Formats
Published: August 1998
Qty:
Annotation:

Today, the projected image of a city may play a greater role than its reality in shaping the views of visitors, investors, and, even, residents. High pressure marketing and sales techniques are frequently used to help troubled cities in their transition to post-industrial centers of tourism, culture and reinvestment. Yet for all the slick professionalism, none of this is new.
"Selling Places" details the successive waves of how places have been sold and marketed as attractive locations for resorts, residential areas, and cultural and business centers over the past 150 years. Stephen V. Ward uses original research and richly illustrated examples of promotional ads to show that the processes of promoting places started in the American West, with airy promises of fertility and prosperity, and currently continues with the staging of major spectacles including the 1996 Atlanta Olympics and Sydney in 2000.
Additional Information
BISAC Categories:
- Business & Economics | Marketing - Industrial
- Business & Economics | Forecasting
- Social Science | Sociology - Urban
Dewey: 307.76
LCCN: 98-4002
Series: Studies in History, Planning and the Environment
Physical Information: 0.62" H x 7.51" W x 9.64" (1.18 lbs) 288 pages
Themes:
- Chronological Period - 1851-1899
- Chronological Period - 20th Century
- Demographic Orientation - Urban
 
Descriptions, Reviews, Etc.
Publisher Description:
Selling Places explores the fascinating development of the place marketing and promotion over the last 150 years, drawing on examples from Northern America, Britain and continental Europe. The processes involved and the promotional imagery employed are meticulously presented and richly illustrated.