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Selling the Invisible: A Field Guide to Modern Marketing
Contributor(s): Beckwith, Harry (Author)
ISBN: 0446672319     ISBN-13: 9780446672313
Publisher: Grand Central Publishing
OUR PRICE:   $17.09  
Product Type: Paperback - Other Formats
Published: March 2012
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Business & Economics | Marketing - General
- Business & Economics | Industries - Service
- Business & Economics | Sales & Selling - General
Dewey: 658.8
Physical Information: 0.8" H x 5" W x 7.4" (0.45 lbs) 272 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:

  • Greatness May Get You Nowhere
  • Focus Groups Don'ts
  • The More You Say, the Less People Hear &
  • Seeing the Forest Around the Falling Trees.