Selling the Invisible: A Field Guide to Modern Marketing Contributor(s): Beckwith, Harry (Author) |
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ISBN: 0446672319 ISBN-13: 9780446672313 Publisher: Grand Central Publishing OUR PRICE: $17.09 Product Type: Paperback - Other Formats Published: March 2012 |
Additional Information |
BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Industries - Service - Business & Economics | Sales & Selling - General |
Dewey: 658.8 |
Physical Information: 0.8" H x 5" W x 7.4" (0.45 lbs) 272 pages |
Descriptions, Reviews, Etc. |
Publisher Description: SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as:
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