| Product Leadership: Pathways to Profitable Innovation Contributor(s): Cooper, Robert G. (Author) |
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ISBN: 046501433X ISBN-13: 9780465014330 Publisher: Basic Books OUR PRICE: $36.63 Product Type: Hardcover - Other Formats Published: January 2005 Annotation: This is a revision of the leading professional text on product development. It is the definitive reference on Robert Cooper's "stage-gate" idea, in which product development proceeds thorough a well-defined sequence of go/no-go decisions that are made by senior managers. This is the dominant method of product development used in industry today. Cooper has just completed a major study of success and failure in product development for the American Productivity and Quality Center, which provides the new information for this revision. This is the most definitive benchmarking study of its kind ever undertaken. About 25% of the material in this edition will be new. |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Research - Business & Economics | Development - Business Development - Business & Economics | Research & Development |
| Dewey: 658.575 |
| LCCN: 2004017395 |
| Physical Information: 1.01" H x 6.44" W x 9.54" (1.21 lbs) 288 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sure your new-product introductions are more like Apple's iPods and less like Newtons. Cooper invented what's called the stage-gate process of new-product development-a process used by 60% of all businesses today. For this second edition Cooper has completed a major new study-the largest study of product development practices and results ever undertaken. He analyzed thousands of new success and failures from hundreds of companies, with a particular emphasis on high-technology products and services. Product Leadership won't just tell you what things are helpful to your company's success. Now it will tell you how and how much they help. |