| Fine Art of Success Contributor(s): Anderson, Jamie (Author), Reckhenrich, Jörg (Author), Kupp, Martin (Author) |
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ISBN: 0470661062 ISBN-13: 9780470661062 Publisher: Wiley OUR PRICE: $44.10 Product Type: Hardcover - Other Formats Published: February 2011 |
| Additional Information |
| BISAC Categories: - Self-help | Personal Growth - Success |
| Dewey: 658.409 |
| LCCN: 2010045342 |
| Physical Information: 0.9" H x 6.1" W x 9" (0.95 lbs) 208 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: You've read about Jack Welch, Lou Gerstner and Steve Jobs - but what can you learn about business from van Gogh and Picasso? The Fine Art of Success shows why you should look to pop-stars like Madonna or artists like Damian Hirst for guidance on innovation, competitive advantage, leadership, and a host of other business issues. Managers, marketing professionals, and students will see how these creative artists can help their organizations. Chapters include Madonna - Strategy at the dance floor; Damian Hirst - The shark is dead/How to build yourself a new market; Beuys - Understanding creativity, is every manager an artist; Picasso - Art lessons for global managers; Koons - Made in Heaven produced on eart; and Paik - Global Groove, innovation through juxtaposition. With controversial ideas, fascinating facts and memorable examples, The Fine Art of Success delivers business lessons that you'll be eager to apply. |