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Advertising and Society 2e P
Contributor(s): Pardun (Author)
ISBN: 0470673095     ISBN-13: 9780470673096
Publisher: John Wiley & Sons
OUR PRICE:   $49.45  
Product Type: Paperback - Other Formats
Published: September 2013
Qty:
Additional Information
BISAC Categories:
- Business & Economics | Advertising & Promotion
Dewey: 659
Physical Information: 0.7" H x 6.7" W x 9.5" (1.05 lbs) 312 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
Now revised and updated to reflect the impact of emerging technologies, this new edition of Advertising and Society: Controversies and Consequences examines the evolution of advertising and its influence on society.

  • Expanded with five new chapters covering the impact of emerging technologies, including the evolution of Direct to Consumer (DTC) pharmaceutical advertising; product placement in various media; and the growing intrusiveness of Internet marketing
  • Explores a broad range of topics including alcohol, tobacco, and sex in advertising; the pros and cons of negative political adverts; advergrames; and the use of stereotypes
  • Examines the impact of advertising through its distinctive 'point/counterpoint' format -designed to spark discussion and help students understand the complexities of the issues being presented
  • Lends substantial clarity to the subject, uniquely balancing criticism and practice within one text
  • Includes chapter-level overviews and summaries of the topic history and key issues, along with student-friendly features such as ideas for papers and questions for discussion