| Brand Assets Contributor(s): Tollington, Tony (Author) |
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ISBN: 047084423X ISBN-13: 9780470844236 Publisher: Wiley OUR PRICE: $138.70 Product Type: Hardcover Published: May 2002 Annotation: Can a brand qualify as an asset? Intangible assets are by their very nature difficult to value. Much confusion has existed over the classification of brands as assets and it has often been the case that purchased brands (brands with a firm value attached to them) have been included on balance sheets. However, those brands nurtured and developed by the company have not, despite their obvious importance to a company's trade. In this book Tony Tollington exposes the inconsistencies with the valuation of brands. He looks at new approaches to the definition of brands and other intangibles as assets that allows them to be separated and valued in their own right, independently from the physical business of the company itself. This book demonstrates practical ways forward to achieve realistic valuation of such assets within the current age. |
| Additional Information |
| BISAC Categories: - Business & Economics | Corporate Finance - General - Business & Economics | Accounting - General - Business & Economics | Entrepreneurship |
| Dewey: 657.7 |
| LCCN: 2002072071 |
| Series: Wiley Finance |
| Physical Information: 0.74" H x 6.76" W x 10.08" (1.03 lbs) 158 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Brand Assets befasst sich mit einem brandaktuellen Thema - der Bewertung von Marken und anderen immateriellen Aktiva. Bietet einen neuen Ansatz zur Definition von Marken und anderen immateriellen Vermögensgegenständen. Sie sollten wie jeder andere Teil eines Unternehmens getrennt bewertet werden können, und zwar unabhängig vom Kerngeschäft eines Unternehmens. Der Autor untersucht praktische Möglichkeiten, wie man eine realistische Bewertung dieser immateriellen Aktiva erreichen kann. Basiert auf umfangreicher Forschungsarbeit. |