| New Dimensions in Investor Relations: Competing for Capital in the 21st Century Contributor(s): Marcus, Bruce W. (Author), Marcus (Author), Wallace (Author) |
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ISBN: 0471141534 ISBN-13: 9780471141532 Publisher: John Wiley & Sons OUR PRICE: $99.45 Product Type: Hardcover - Other Formats Published: October 1997 Annotation: "The acknowledged bible on investor relations" Investor relations is an essential facet of any publicly traded company, inevitably affecting its stock price, investments, and liquidity. "Maximizing Your Investor Relations" provides practical guidance needed to master this complex undertaking and advocate persuasively on your company's behalf to achieve greater recognition and value. Comprehensive and thoughtful, it focuses on controlling the day-to-day mechanics of investor relations to more effectively compete for capital. BRUCE W. MARCUS (Easton, Connecticut) has held senior executive positions with Mobil Corporation, Arthur Young & Co., and Coopers and Lybrand. SHERWOOD LEE WALLACE (Northbrook, Illinois) is President and CE of the Investor Relations Company. |
| Additional Information |
| BISAC Categories: - Business & Economics | Leadership - Business & Economics | Investments & Securities - General - Business & Economics | Finance - General |
| Dewey: 658.4 |
| LCCN: 97-3288 |
| Series: Frontiers in Finance |
| Physical Information: 1.42" H x 6.34" W x 9.34" (1.70 lbs) 432 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Die Beziehungen zu den Investoren zu pflegen, Aktionäre zu gewinnen und zu halten - das sind lebenswichtige Themen fÃ1/4r die FÃ1/4hrungskräfte an der Börse gehandelter Firmen. Dieses Buch enthält alles, was Sie wissen mÃ1/4ssen, um diese Mechanismen zu verstehen und zu steuern und auf dem immer härter umkämpften Markt notwendiges Kapital beschaffen zu können. |