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Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in trademarks and unfair competition.

"This is an extremely well-conceived, clearly written, and authoritative presentation of several related intellectual property disciplines. It will be valuable both to business executives and nonspecialized lawyers. Serious readers should get up to speed rapidly because Ms. Shilling focuses on the real issues in an effective, user-friendly manner."
- Robert Goldscheider, Chairman, The International Licensing Network

"Dana Shilling has written a work that should be the new, first stop for junior associates or experienced general practitioners alike delving into their first serious engagement with the law of trademark and unfair competition. In a terse but accessible style she has touched on most of the major issues in these developing areas and has done so with a minimum of jargon, 'inside baseball, ' and bias in an area rife with vested litigation and economic interests. No other book presently available fits quite this niche."
-Ronald D. Coleman, Partner, Intellectual Property Department, Gibney, Anthony & Flaherty LLP

The Wiley Essentials Series-because the business world is always changing...and so should you.