| American Still Life: The Jim Beam Story and the Making of the World's #1 Bourbon Contributor(s): Pacult, F. Paul (Author) |
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ISBN: 0471444073 ISBN-13: 9780471444077 Publisher: Wiley OUR PRICE: $33.30 Product Type: Hardcover - Other Formats Published: August 2003 Annotation: "Barrel proof and unfiltered! As usual Pacult has delved deep, and revealed many hitherto unknown facts about the Beams. Best of all, though, this is a fascinating, page-turning look into Americas royal family of whiskey." --Gary and Mardee Haidin Regan, authors of "The Book of Bourbon" Publishers of ardentspirits.com "With his Old Jake Beam Sour Mash, Jacob Beam launched a whiskey dynasty. Its a superb story, and no one spins a great story better than F. Paul Pacult, Americas most respected authority on distilled spirits." "This is a stellar piece of documented history written in a most accessible style. With legions of disciples, F. Paul Pacult is a legend in the making." "Highly regarded as Americas preeminent authority on spirits, Paul Pacult relates a fascinating story of authentic pioneer and entrepreneurial endeavor, intertwined in a family saga spanning generations, all in the background of creating one of the most enduring and recognizable global brands, Jim Beam Bourbon Whiskey. Pacult portrays figures larger than life up against the major events of our countrys history, with a cast of characters and style that reads like a novel." "An epic American story told with passion and insight." |
| Additional Information |
| BISAC Categories: - Business & Economics | Corporate & Business History - General - Cooking | Beverages - Alcoholic- General - Business & Economics | Industries - General |
| Dewey: B |
| LCCN: 2003011340 |
| Physical Information: 0.91" H x 6.34" W x 9.48" (1.18 lbs) 256 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: American Still Life erzählt die Geschichte eines Familienunternehmens mit einer 200-jährigen Tradition: Jim Beam. Dieses Unternehmen hat es verstanden, den Herausforderungen der Zeit zu begegnen und sich ständig neu anzupassen - sei es an öffentliche Regulierung, an die geschmacklichen Vorlieben seiner Kunden oder an die harte internationale Konkurrenz. Ausführlich erörtert werden auch Fragen zu Marketing und Markenbildung, Innovation, globaler Präsenz und Wettbewerb, öffentlicher Regulierung, Werbung und Akquisition. Jim Beam ist mit sagenhaften 5,1 Millionen Kisten weltweit der meist verkaufte Bourbon. |