CRM Unplugged: Releasing CRM's Strategic Value Contributor(s): Bligh (Author), Turk (Author) |
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ISBN: 0471483044 ISBN-13: 9780471483045 Publisher: John Wiley & Sons OUR PRICE: $70.25 Product Type: Hardcover - Other Formats Published: April 2004 Annotation: Praise for CRM Unplugged "The authors supply countless examples of companies that have successfully implemented CRM, and show us the way to do the same." "CRM is no silver bullet, but it is a golden opportunity for companies that take the time to integrate CRM tools with their own source of competitive advantage. This book outlines the steps that need to be taken to achieve success. I highly recommend it." "Turk and Bligh understand that Customer Relationship Management is not a software category; it's about supporting competitive advantage, enforcing demand-driven business processes, and applying continuous customer information and analytics to create long-term ROI. This no-nonsense guide describes the larger scope and context of CRM beyond sales, marketing, and customer service, and provides real-world examples and methodologies for making sense of the real goals of customer relationship management." "CRM Unplugged is an excellent summary of how to approach a customer strategy within a company. I wish the book had been in print before we embarked on a major technology initiative in 2003. It would have been very useful for our executive team, and some of the mistakes we made could have been prevented." |
Additional Information |
BISAC Categories: - Business & Economics | Accounting - Managerial - Business & Economics | Customer Relations |
Dewey: 658.812 |
LCCN: 2003025014 |
Physical Information: 0.85" H x 6.26" W x 9.28" (0.95 lbs) 205 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Building and maintaining a customer-centered enterprise cost-effectively is a hot topic and key business issue. This book provides the definitive work on how to derive return from investment. It shows readers strategies for successful CRM implementation into a company, and how to achieve a good ROI through CRM, and also details best practices. |