| Work the Web, E-Marketing Contributor(s): Collin, Simon (Author), Collin, S. M. H. (Author), Collin (Author) |
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ISBN: 0471498971 ISBN-13: 9780471498971 Publisher: John Wiley & Sons OUR PRICE: $47.45 Product Type: Paperback - Other Formats Published: December 2000 Annotation: The internet provides one of the most effective marketing tools your company can use to promote your brand, service or products. It offers a whole range of new ways to reach both new and existing customers; support press enquiries; research campaigns; investigate new export markets; set up focus groups; get advice or discuss techniques with other professionals, or simply find the best place to buy balloons for your next product launch! The opportunities are endless but you need to know what you want to achieve and how to go about achieving it. In this comprehensive book Simon Collin provides all the latest information you need to understand and use the range of new tools available. He points out the pitfalls as well as highlighting the advantages of using the Internet. Whether you are still planning a start-up or if you're hoping to bring your marketing efforts up to date, you will find this book an essential starting point. "E-marketing" is packed with references to useful websites and each chapter covers a particular area of marketing and explains how it works on the Net. |
| Additional Information |
| BISAC Categories: - Business & Economics | E-commerce - Internet Marketing |
| Dewey: 658.84 |
| LCCN: 2001271086 |
| Series: Working the Web |
| Physical Information: 0.44" H x 5.5" W x 8.5" (0.55 lbs) 192 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Marketing via Internet ist eine wirkungsvolle Werbemethode für Ihr Unternehmen. Doch das Internet darf nicht als blo er Warenkatalog dienen, es mu Wertschöpfung bieten - und das in nur 8 Sekunden. E-Marketing ist ein praktischer Leitfaden, der Ihnen Schritt für Schritt 'Insider-Geheimnisse' vermittelt, wie Sie auf Marketingaktivitäten im Internet eine gute Resonanz erhalten. Behandelt werden alle Aspekte des Marketing - angefangen bei der Auswahl der richtigen Software bis hin zur praktischen Umsetzung von Werbekampagnen. |