Visual Selling: Capture the Eye and the Customer Will Follow Contributor(s): LeRoux, Paul (Author), Corwin, Peg (Author) |
|
ISBN: 0471793612 ISBN-13: 9780471793618 Publisher: Wiley OUR PRICE: $22.46 Product Type: Hardcover - Other Formats Published: May 2007 Annotation: PRAISE FOR VISUAL SELLING "The lessons found within "Visual Selling" nearly jump off its pages. This book is chock-full of reasoned insight, proven technique, and compelling logic. Perhaps most importantly, it challenges the seller to return to the center of the selling process." "I actually read "Visual Selling" straight through, because I found it so relevant to my job as an investment banker. Literally, the day after I read it, I used many of Paul's suggestions. I have also had the pleasure of seeing the highly successful output of the authors' advice in presentations to Wall Street and the scientific community. . . . Those seeking outside funding would be wise to read Visual Selling." "It's ironic that as architects, we're trained to think visually but we rarely use visual selling ideas in our presentations. After successfully using these concepts, I'm only afraid of what will happen when my competition reads this book." |
Additional Information |
BISAC Categories: - Business & Economics | Sales & Selling - General |
Dewey: 658.85 |
LCCN: 2006036778 |
Physical Information: 0.98" H x 6.38" W x 9.14" (0.98 lbs) 272 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Visual Selling provides salespeople with tools to sell in an increasingly image-oriented culture. More so than ever before, the way a salesperson looks and acts, the images on a screen or in handouts, and even room environments can impact people's trust, satisfaction and willingness to buy. The authors believe that, to sell most effectively, the seller must be the visual focal point. This book draws on 25 years of experience coaching individuals and organizations in the art of visual selling, sharing stories and techniques used in big-dollar competitive presentations and pitches to senior management. Divided into three sections (the Seller as Focal Point, Getting Ready to Sell and Selling Situations), Visual Selling will appeal to a wide variety of business readers because it can be used to help salespeople sell one-on-one, as well as to assist corporate presenters at selling new programs or products in-house. Section I - The Seller as Focal Point Section II - Getting Ready to Sell Section III - Selling Situations |