The Design Agenda: A Guide to Successful Design Management Contributor(s): Cooper, Rachel (Author), Press, Mike (Author) |
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ISBN: 0471941069 ISBN-13: 9780471941064 Publisher: Wiley OUR PRICE: $142.50 Product Type: Hardcover - Other Formats Published: April 1995 Annotation: UK Design lies between the worlds of culture and commerce, between passion and profit. Design is indeed a passion for things, offering methods that enable them to come into being. It follows that design should also aspire to a passion for the people who use these things, for their quality of life, their aspirations: a passion for betterment. The management of design is about fostering that passion and linking it to the fulfilment of corporate goals and profitability. The Design Agenda explains why it is necessary and how it can be done. This clearly written book:
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Additional Information |
BISAC Categories: - Technology & Engineering | Industrial Design - Product - Business & Economics |
Dewey: 658.575 |
LCCN: 94013491 |
Physical Information: 0.92" H x 6.18" W x 9.27" (1.30 lbs) 304 pages |
Descriptions, Reviews, Etc. |
Publisher Description: UK Design lies between the worlds of culture and commerce, betweenpassion and profit. Design is indeed a passion for things, offeringmethods that enable them to come into being. It follows that designshould also aspire to a passion for the people who use thesethings, for their quality of life, their aspirations: a passion forbetterment. The management of design is about fostering thatpassion and linking it to the fulfilment of corporate goals andprofitability. The Design Agenda explains why it is necessary andhow it can be done. This clearly written book: * draws on the best methods to provide practical guidance oneffective design management * contains a unique resource guide to enable further study andresearch * contains contemporary examples to illustrate the value of wellmanaged design In combining practical advice with a theoretical overview the bookrepresents an ideal introductory text for a range of designstudents and an excellent source of information to middle managersin retail and manufacturing industries. |