Limit this search to....

The Design Agenda: A Guide to Successful Design Management
Contributor(s): Cooper, Rachel (Author), Press, Mike (Author)
ISBN: 0471941069     ISBN-13: 9780471941064
Publisher: Wiley
OUR PRICE:   $142.50  
Product Type: Hardcover - Other Formats
Published: April 1995
Qty:
Annotation: UK Design lies between the worlds of culture and commerce, between passion and profit. Design is indeed a passion for things, offering methods that enable them to come into being. It follows that design should also aspire to a passion for the people who use these things, for their quality of life, their aspirations: a passion for betterment. The management of design is about fostering that passion and linking it to the fulfilment of corporate goals and profitability. The Design Agenda explains why it is necessary and how it can be done. This clearly written book:
  • draws on the best methods to provide practical guidance on effective design management

  • contains a unique resource guide to enable further study and research

  • contains contemporary examples to illustrate the value of well managed design
In combining practical advice with a theoretical overview the book represents an ideal introductory text for a range of design students and an excellent source of information to middle managers in retail and manufacturing industries.
Additional Information
BISAC Categories:
- Technology & Engineering | Industrial Design - Product
- Business & Economics
Dewey: 658.575
LCCN: 94013491
Physical Information: 0.92" H x 6.18" W x 9.27" (1.30 lbs) 304 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
UK Design lies between the worlds of culture and commerce, betweenpassion and profit. Design is indeed a passion for things, offeringmethods that enable them to come into being. It follows that designshould also aspire to a passion for the people who use thesethings, for their quality of life, their aspirations: a passion forbetterment. The management of design is about fostering thatpassion and linking it to the fulfilment of corporate goals andprofitability. The Design Agenda explains why it is necessary andhow it can be done. This clearly written book:
* draws on the best methods to provide practical guidance oneffective design management

* contains a unique resource guide to enable further study andresearch

* contains contemporary examples to illustrate the value of wellmanaged design
In combining practical advice with a theoretical overview the bookrepresents an ideal introductory text for a range of designstudents and an excellent source of information to middle managersin retail and manufacturing industries.