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Creative Product Design: A Practical Guide to Requirements Capture Management
Contributor(s): Bruce, Margaret (Author), Cooper, Rachel (Author)
ISBN: 0471987204     ISBN-13: 9780471987208
Publisher: Wiley
OUR PRICE:   $85.50  
Product Type: Hardcover - Other Formats
Published: January 2001
Qty:
Annotation: Achieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 500f product development costs are likely to result in a failed product and in some sectors, such as FMCGs, this figure is more like 75%.

What is the problem?
Typically, out of nine month's product development cycle, only two weeks are devoted to the generation of ideas and creative design - the "front end." This is the missing link - insufficient idea generation and creativity management, or the pre-development phase, can lead to the failure of the product.

So, what can you do to avoid product failure?
Requirements Capture is the "front end." It is the processs by which the needs, preferences and requirements of individuals and groups significant to product development are researched and identified. Requirements capture defines:
Customer, user and market requirements Design requirements Technical requirements The requirements capture model constitutes three phases: Information gathering Information transformation Requirements generation

In this book, Margaret Bruce and Rachel Cooper present and explain requirements capture in a step-by-step, practical guide that will enable you to plan and implement the process successfully within your organisation. Whether you produce food products or technically complex products, this book will be an invaluable asset in assisting your product development process.


Additional Information
BISAC Categories:
- Business & Economics | Marketing - General
- Business & Economics | Development - Business Development
- Business & Economics | Entrepreneurship
Dewey: 658.575
LCCN: 2001274374
Physical Information: 0.69" H x 6" W x 9" (1.12 lbs) 240 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
Erfolg oder Mi erfolg eines neuen Produktes kann in einer Vielzahl von F llen auf den Umfang der Requirement Capture-Analyse zur ckgef hrt werden. Mit ihrer Hilfe werden die Anforderungen und Erwartungen der Verbraucher an das neue Produkt ermittelt, und sie steht am Anfang jeder Forschungs- und Entwicklungsarbeit. Die sehr kostenintensive F&E-Arbeit kann sich im nachhinein als nutzlos erweisen, wenn die urspr nglichen Anforderungen von Kunden und Interessengruppen an dieses Produkt nicht zufriedenstellend beachtet wurden. Creative Product Design ist ein praktischer Leitfaden f r die effektive Ermittlung von Produktanforderungen, die wiederum Voraussetzung ist f r eine erfolgreiche Produktentwicklung.