| (C)lean Messaging: A framework to help startup founders talk to humans Contributor(s): Brown, Scott (Author) |
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ISBN: 0578419041 ISBN-13: 9780578419046 Publisher: B-Side LLC OUR PRICE: $9.49 Product Type: Paperback Published: November 2018 |
| Additional Information |
| BISAC Categories: - Business & Economics | Sales & Selling - General |
| Physical Information: 0.32" H x 5.98" W x 9.02" (0.46 lbs) 150 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: What if your startup messaging for customers & investors was as clean as your code? The Lean Startup movement revolutionized how we build a modern startup. And yet, startup founders continue to struggle with how to talk about their amazing idea in a way that will generate media coverage, sales and social buzz. The (C)lean Messaging framework helps startup founders perfect their sales, marketing & investment messaging to focus on the listener.As a founder, advisor and investor, I hear dozens of startup pitches every week. And to be honest, most of them suck.After years of coaching founders on how to talk about their amazing ideas, I created a framework that will allow founders to extend their Lean & Value Prop Canvases into a new messaging framework. (C)lean Messaging will give you the tools you need to talk about your startup in a way that generates media coverage, sales and buzz.WARNING: If you use this framework, it's possible to craft a message that will resonate with potential customers and investors quickly. While this is a goal for most of us, a person could use this framework when the core fundamentals of the business are flawed, and still achieve results. Do not lie. The Lean Startup movement has created an adverse effect; while founders get out of the office and listen to what customers want, the time they spend building, measuring and iterating is focused inward. This is productive in building a company, but neglects a founders need to actually talk about what they built. (C)lean Messaging is squarely aimed at solving the challenge you face in communicating your innovation in a way that focuses on the listener, not themselves. |