Competitive Intelligence: How to Gather Analyze and Use Information to Move Your Business to the Top Contributor(s): Kahaner, Larry (Author) |
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ISBN: 0684844044 ISBN-13: 9780684844046 Publisher: Touchstone Books OUR PRICE: $19.90 Product Type: Paperback - Other Formats Published: February 1998 Annotation: This book takes readers beyond the Information Age and into the Age of Intelligence, explaining how to turn the raw facts, statistics, and numbers about competitors' activities and market trends into practical guidelines for making the right business decisions. "Help separate the useless from the useful".--"USA Today". |
Additional Information |
BISAC Categories: - Computers | Management Information Systems - Business & Economics | Leadership - Business & Economics | Decision Making & Problem Solving |
Dewey: 658.47 |
LCCN: 95-26837 |
Physical Information: 0.75" H x 6.06" W x 9.06" (1.00 lbs) 304 pages |
Descriptions, Reviews, Etc. |
Publisher Description: In the first book designed for businesses of all sizes and managers at every level, Larry Kahaner explains the increasingly vital practice of competitive intelligence and how American companies can use it for success. With a wealth of case studies, Kahaner shows How to profile your competitors' executives to unmask their decision-making processes The line between legal and illegal or unethical activities How to protect your own company against your competitors' intelligence operations COMPETITIVE INTELLIGENCE is a practical guide to turning raw information into priceless knowledge and winning business strategy. |