| 1001 Ideas to Create Retail Excitement: (Revised & Updated) Revised Edition Contributor(s): Falk, Edgar A. (Author) |
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ISBN: 0735203431 ISBN-13: 9780735203433 Publisher: Penguin Publishing Group OUR PRICE: $25.65 Product Type: Paperback - Other Formats Published: September 2003 Annotation: Here is a storehouse of practical suggestions that show small-to medium-sized retailers how to attract new customers.. and keep them coming back. |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - Direct - Business & Economics | Industries - Retailing - Business & Economics | Sales & Selling - Management |
| Dewey: 658.82 |
| LCCN: 2003050680 |
| Physical Information: 1.1" H x 5.9" W x 8.9" (0.80 lbs) 320 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: In a new, completely revised and updated edition of his 1999 classic 1001 Ideas to Create Retail Excitement, public relations and marketing guru Edgar Falk shows small, medium, and large business owners how to make the most of retail opportunities in any economic environment, and teaches all business owners how to think big in the face of growing competition and consumer insecurity. In our ever-changing economy, Falk's strategies are an absolute necessity for survival and success. Here, he offers a veritable encyclopedia of practical suggestions that show small- to medium-sized retailers how to attract new customers, then goes on to offer solid, time-tested advice on how to keep them coming back, over and over again. From proven-successful ideas for eye-catching window displays, in-store promotions, and special events to tested strategies for market research and publicity, this guide provides everything the small business owner needs to become more aggressive and effective in pulling in customers and fending off competition. |