| Advertising and the Mind of the Consumer Revised Edition Contributor(s): Sutherland, Max (Professor of Marketing (Author) |
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ISBN: 0749429771 ISBN-13: 9780749429775 Publisher: Kogan Page OUR PRICE: $35.52 Product Type: Paperback Published: January 2006 |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion |
| Dewey: 659 |
| Physical Information: 320 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Just how does advertising work? This text takes the reader into the mind of the consumer, explaining how and why advertising messages do or do not work. The authors aim to unravel the mysteries that surround the art of advertising by sharing their own commercial insights. |