| Luxury World: The Past, Present and Future of Luxury Brands Contributor(s): Tungate, Mark (Author) |
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ISBN: 0749452633 ISBN-13: 9780749452636 Publisher: Kogan Page OUR PRICE: $39.89 Product Type: Hardcover Published: October 2009 Annotation: What is real luxury? What are the genuine luxury brands, and what strategies do they use to lift themselves into the realm of the truly elite? Tungate slips behind the facade of the world's most sophisticated businesses to show how they really function. |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Management - General - Business & Economics | Industries - General |
| Dewey: 338.47 |
| Physical Information: 0.9" H x 6.4" W x 9.3" (1.20 lbs) 272 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The word "luxury" has almost lost its meaning after being hijacked by a multitude of aspiring commoditites. So what is real luxury? Which are the genuine luxury brands? Who are their customers - and how do luxury brands attract and retain them? Above all, where can the industry turn now that excess is out of fashion? Fast-moving, entertaining and full of exclusive interviews, Luxury World takes you on a voyage around the luxury universe during a period of change, slipping behind the facades of the world's most sophisticated businesses to show how they function. Among other destinations, best-selling author Mark Tungate visits: Swiss watchmakers; the Champagne houses of France; the diamond district of Antwerp; the luxury enclave of Monte Carlos; the discreet ateliers of the last craftsmen; a host of brands in Paris - the self-proclaimed capital of elegance. |
Contributor Bio(s): Tungate, Mark: - Mark Tungate is a journalist specializing in marketing, media, and communication. He is the author of the books Adland, Fashion Brands, Branded Beauty and Branded Male. As a journalist, Mark has written for publications such as The Times, The Telegraph, and The Independent. He has a weekly column in the French media magazine Strategies and writes about marketing, fashion and design for the website Stylus.com. Alongside his writing, he teaches at Parsons Paris School of Art and Design. |