| Creating & Delivering Your Value Proposition: Managing Customer Experience for Profit Contributor(s): Barnes, Cindy (Author), Blake, Helen (Author), Pinder, David (Author) |
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ISBN: 0749455128 ISBN-13: 9780749455125 Publisher: Kogan Page OUR PRICE: $43.69 Product Type: Paperback Published: October 2009 Annotation: A value proposition is an analysis and quantified review of the benefits and costs of an offering for a prospective customer or customer segment. "Creating and Delivering Your Value Proposition" contains all the information one needs to understand and create value propositions. It explains what they are, their importance and how to build and deliver them for profitable growth. |
| Additional Information |
| BISAC Categories: - Business & Economics | Management - General - Business & Economics | Marketing - General |
| Dewey: 658.812 |
| LCCN: 2009019109 |
| Physical Information: 0.6" H x 6.1" W x 9.1" (0.75 lbs) 232 pages |
| Descriptions, Reviews, Etc. |
Contributor Bio(s): Blake, Helen: - Helen Blake is a marketer and business developer and has held senior positions in a number of the world's largest consulting firms, including Accenture and KPMG. She is currently on the board of Futurecurve.Pinder, David: - David Pinder is a leading communications specialist. He has worked in sales and marketing roles with Procter & Gamble, Hertz Corporation and Forte Hotels, and now provides value-creating business writing support for some of the world's leading companies, including Accenture.Barnes, Cindy: - Cindy Barnes is the founder and CEO of Futurecurve, a management consulting firm. A product and service innovator and strategic business developer, she gained practical experience at leading organizations such as Capgemini, where she created the value proposition function and led business development. |