| Public Relations Strategy Contributor(s): Boyd, Drew (Author) |
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ISBN: 074945640X ISBN-13: 9780749456405 Publisher: Kogan Page OUR PRICE: $36.09 Product Type: Paperback - Other Formats Published: November 2009 Annotation: This challenging book reflects the intense discussion taking place on how public relations should develop and support management strategy. It links models and theories of strategic management to the PR function. The new edition includes more material on corporate reputation, research methods, public affairs, and information management. Aimed at both practitioners and students, this book will help readers relate the day-to-day work to overall corporate policies and planning. |
| Additional Information |
| BISAC Categories: - Business & Economics | Public Relations - Business & Economics | Management - General |
| Dewey: 659.2 |
| LCCN: 2009020214 |
| Series: PR in Practice |
| Physical Information: 0.62" H x 6.16" W x 9.16" (0.86 lbs) 208 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This challenging book reflects the intense discussion taking place on how public relations should develop and support management strategy. It links models and theories of strategic management to the PR function.
The new edition includes more material on corporate reputation, research methods, public affairs, and information management.
Aimed at both practitioners and students, this book will help readers relate the day-to-day work to overall corporate policies and planning. |