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Public Relations Strategy
Contributor(s): Boyd, Drew (Author)
ISBN: 074945640X     ISBN-13: 9780749456405
Publisher: Kogan Page
OUR PRICE:   $36.09  
Product Type: Paperback - Other Formats
Published: November 2009
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Annotation:

This challenging book reflects the intense discussion taking place on how public relations should develop and support management strategy. It links models and theories of strategic management to the PR function.

The new edition includes more material on corporate reputation, research methods, public affairs, and information management.

Aimed at both practitioners and students, this book will help readers relate the day-to-day work to overall corporate policies and planning.

Additional Information
BISAC Categories:
- Business & Economics | Public Relations
- Business & Economics | Management - General
Dewey: 659.2
LCCN: 2009020214
Series: PR in Practice
Physical Information: 0.62" H x 6.16" W x 9.16" (0.86 lbs) 208 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

This challenging book reflects the intense discussion taking place on how public relations should develop and support management strategy. It links models and theories of strategic management to the PR function.

The new edition includes more material on corporate reputation, research methods, public affairs, and information management.

Aimed at both practitioners and students, this book will help readers relate the day-to-day work to overall corporate policies and planning.