Ads to Icons: How Advertising Succeeds in a Multimedia Age Contributor(s): Springer, Paul (Author) |
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ISBN: 0749456477 ISBN-13: 9780749456474 Publisher: Kogan Page OUR PRICE: $28.49 Product Type: Paperback - Other Formats Published: August 2009 Annotation: The second edition" "of" Ads to Icons" examines current and future trends in advertising. Through 50 international case studies of new and iconic advertising campaigns, author Paul Springer identifies why these campaigns were successful and analyzes their contribution to the continued development of advertising. |
Additional Information |
BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | Marketing - General |
Dewey: 659.113 |
LCCN: 2009012338 |
Physical Information: 1.02" H x 6.76" W x 9.4" (1.68 lbs) 368 pages |
Descriptions, Reviews, Etc. |
Publisher Description: The second edition of Ads to Icons examines current and future trends in advertising. Through 50 international case studies of new and iconic advertising campaigns, author Paul Springer identifies why these campaigns were successful and analyzes their contribution to the continued development of advertising.
Reviews of the first edition: " A]n in-depth, well-written theoretical discussion.... This is a marvelous handbook for dealing with the rapidly changing and expanding world of advertising.... Highly recommended." - Choice
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Contributor Bio(s): Springer, Paul: - Dr. Paul Springer specializes in emerging mass communications, advertising and branding, and he is the Head of Research and Postgraduate Development for the Faculty of Design Media & Management at Buckinghamshire New University. He has written for Admap, Brand Strategy and China Advertising and is the author of Ads to Icons, (published by Kogan Page). |