| A Quick Start Guide to Google Adwords: Get Your Product to the Top of Google and Reach Your Customers Contributor(s): Harnett, Mark (Author) |
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ISBN: 0749460032 ISBN-13: 9780749460037 Publisher: Kogan Page OUR PRICE: $14.39 Product Type: Paperback - Other Formats Published: September 2010 |
| Additional Information |
| BISAC Categories: - Business & Economics | E-commerce - Internet Marketing - Computers | Web - Search Engines |
| Dewey: 659.144 |
| LCCN: 2010016131 |
| Series: New Tools for Business |
| Physical Information: 0.39" H x 5.14" W x 7.9" (0.38 lbs) 128 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: A Quick Start Guide to Google AdWords outlines the background to Google, reveals the secrets behind pay-per-click advertising and what sells online, and gives vital tips on how to create a great campaign. With up-to-the-minute case studies and tips on vital business skills it covers: how to set up an account; the secrets of what sells online; how to word your ads effectively; how to pay the least amount for the most popular words; how to track profits; pitfalls to avoid. For the non-techie who wants to be involved, this book will show you how to research, prepare and run your own AdWords campaign as well as giving you the tools and the confidence to be able to explain it to others. |
Contributor Bio(s): Harnett, Mark: - Mark Harnett has played key roles building and developing internet businesses and search marketing campaigns for a number of internet start-ups and small businesses. Based in Silicon Valley he has also built and launched successful online and advertising and lead generation products. He is now working at IMVU.com (the social network and 3D virtual world) where he has doubled the number of profitable customers in the past year. |