| Brand Success: How the World's Top 100 Brands Thrive and Survive Contributor(s): Haig, Matt (Author) |
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ISBN: 0749462876 ISBN-13: 9780749462871 Publisher: Kogan Page OUR PRICE: $29.69 Product Type: Paperback - Other Formats Published: May 2011 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Advertising & Promotion |
| Dewey: 658.827 |
| Physical Information: 0.66" H x 5.48" W x 8.48" (0.84 lbs) 306 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Brand success = business success. A simple equation, but identifying those winning qualities is not easy. To achieve this goal, author Matt Haig applies a range of criteria including financial success, longevity, technological advancement, new product development, work place revolution and mass communication. The result is a comprehensive, entertaining and illuminating collection. Haig guides readers through a gallery of some of the world's best-known names from Adidas to Zippo, and offers a rare insight into the secret of their success. With comments from brand managers, psychologists, academics and other experts, Brand Success is a great resource for brand managers, marketers and students. |
Contributor Bio(s): Haig, Matt: - Matt Haig is an acclaimed author and journalist. His titles include: Brand Failures, Brand Success, Brand Royalty, E-PR: The Essential Guide to Public Relations on the Internet; Mobile Marketing: the Message Revolution; and The E-marketing Handbook. |