| Fashion Brands: Branding Style from Armani to Zara Contributor(s): Tungate, Mark (Author) |
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ISBN: 0749464461 ISBN-13: 9780749464462 Publisher: Kogan Page OUR PRICE: $37.99 Product Type: Paperback Published: October 2012 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Advertising & Promotion - Business & Economics | Industries - Fashion & Textile Industry |
| Dewey: 746.920 |
| Series: Fashion Brands: Branding Style from Armani to Zara |
| Physical Information: 0.53" H x 6.29" W x 9.06" (0.83 lbs) 240 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Once a luxury that only the elite could afford, fashion is now accessible to all. Brands such as Zara and H&M have put fashion within the reach of anyone, while massive media attention has turned designers such as Tom Ford and Stella McCartney into brands in their own right. This third edition of the international best seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first-hand interviews with key players, it analyzes every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Snappy and journalistic, Fashion Brands exposes how the use of advertising, store design and the media has altered our fashion "sense" and reveals how a mere piece of clothing can be transformed into something with mystical allure. |
Contributor Bio(s): Tungate, Mark: - Mark Tungate is a journalist specializing in marketing, media, and communication. He is the author of the books Adland, Fashion Brands, Branded Beauty and Branded Male. As a journalist, Mark has written for publications such as The Times, The Telegraph, and The Independent. He has a weekly column in the French media magazine Strategies and writes about marketing, fashion and design for the website Stylus.com. Alongside his writing, he teaches at Parsons Paris School of Art and Design. |