| Creating and Delivering Your Value Proposition: Managing Customer Experience for Profit Contributor(s): Barnes, Cindy (Author), Blake, Helen (Author), Pinder, David (Author) |
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ISBN: 0749476516 ISBN-13: 9780749476519 Publisher: Kogan Page OUR PRICE: $153.90 Product Type: Hardcover - Other Formats Published: January 2015 |
| Additional Information |
| BISAC Categories: - Business & Economics | Customer Relations - Business & Economics | Management - General - Business & Economics | Marketing - General |
| Dewey: 658.812 |
| Physical Information: 0.56" H x 6.14" W x 9.21" (1.11 lbs) 232 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: In recent years, developing a value proposition has become a prime consideration for businesses. A value proposition is an analysis and quantified review of the business benefits, costs and value that a company can deliver to prospective customers and customer segments. Creating and Delivering your Value Proposition provides guidance for business leaders - demonstrating why having a strong value proposition is so important for a company. This practical new title shows readers how to build, deliver and harness value propositions to create profitable growth for a business, by utilizing the experience of clients and customers. Featuring global case studies and examples, Creating and Delivering your Value Proposition is an essential guide to understanding and developing a value-focused strategy for all senior practitioners. |