| Tactical SEO: The Theory and Practice of Search Marketing Contributor(s): Wilson, Lee (Author) |
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ISBN: 0749477997 ISBN-13: 9780749477998 Publisher: Kogan Page OUR PRICE: $28.49 Product Type: Paperback - Other Formats Published: August 2016 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Computers | Web - Search Engines - Business & Economics | E-commerce - Internet Marketing |
| Physical Information: 0.43" H x 6.18" W x 9.21" (0.70 lbs) 200 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Search engine optimization (SEO) is an increasingly critical tool for digital marketers. Tactical SEO explains how to understand the opportunities, challenges, and values that SEO can bring to companies in the long term. Chapters explore: what SEO is and why it matters; understanding Google; the symbiotic nature of Google and SEO; why other search engines matter; the restraints of process-driven SEO and the value of opportunity; supporting longevity with search ripples; thinking about SEO in terms of value, rather than ROI; building SEO expertise in-house versus outsourcing; evaluating success in search marketing; and planning for the future. |
Contributor Bio(s): Wilson, Lee: - Lee Wilson is Head of SEO at Vertical Leap, one of the UK's most established and industry leading providers of search and digital marketing. Having led digital marketing departments for the last 15 years he is a specialist in delivering integrated search marketing success to businesses from multinationals and global brands to SMEs and start-ups. |