| Effective Promotional Planning for E-Business Contributor(s): Ace, Cathy (Author) |
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ISBN: 0750652683 ISBN-13: 9780750652681 Publisher: Butterworth-Heinemann OUR PRICE: $25.16 Product Type: Paperback - Other Formats Published: January 2002 |
| Additional Information |
| BISAC Categories: - Business & Economics | E-commerce - Internet Marketing - Computers | Internet - General - Business & Economics | Marketing - General |
| Dewey: 658.84 |
| Series: Chartered Institute of Marketing (Paperback) |
| Physical Information: 0.52" H x 6.58" W x 9.22" (1.12 lbs) 296 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This is an introductory text for those who need to gain a practical insight into promotional planning and implementation for e-businesses. The author aims to offer comprehensive hand-holding guide to understanding exactly what constitutes an e-business, followed by an outline of key planning questions and a focus on the elementals of marketing. |